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Hawkes Bay Wine Country
In this issue:


Please don’t hesitate to contact any one of the board members if you have matters you would like the board to discuss.

Sam Orton
Orton Catering
(06) 877 3426
Email Sam 

Kevin Murphy
Deputy Chairman
Sport HB
(06) 845 9333
Email Kevin 
Helma van den Berg
Clearview Estate
(06) 875 0150
Email Helma 
Charlotte Orr
3Webfeet Ltd
(06) 879 6114
Email Charlotte
Jane Libby
Food Hawke’s Bay
(06) 974 8932
Email Jane
Simon Nixon
Simon Nixon Productions
(06) 876 0121
Email Simon

Jim Coyle
Bay View Snapper Park
(06) 836 7084
Email Jim
Catherine Hobbs-Turner
Mangapapa Petit Hotel
(06) 878 3234
Email Catherine
Anna Bland
Arataki Honey
(06) 877 7300
Email Anna 
If you are interested in joining the board or getting more involved in the association contact any of the existing above to find out  more about the board’s work.


Do you have tourism questions or comments or need assistance? If we can't help we should be able to steer you in the right direction.

Contact Megan Harris, HBWCTA Executive Officer
Ph. 833 5880 Email Megan


The HBWCTA office operates on a part-time basis.

Normal office hours are: Mon-Fri 9am - 2pm
August 2010
It’s hard to believe that the annual tourism conference and AGM are almost upon us again! So far 2010 has proven to be a pretty challenging year for the majority of members and perhaps the worst is not over yet. It is therefore incredibly important that as an industry we work together to help each other recognise opportunities when they arise and to work together to make the most of them. This is why we have themed this year’s conference ‘Opportunity Knocks’.

The Board and I have been working on your behalf at a strategic level to improve consultation between industry and the RTO (see the association article below) and along with other groups to move the Events Strategy project forward, and we look forward to seeing some meaningful results in the near future.
I trust you will enjoy this Association and Member update and I look forward to seeing you at our Regional Tourism Conference in Napier on 7th September.
Ka kite ano


RTO Advisory Project
The HBWCTA Board is working hard on behalf of members and the wider industry, to try to get increased representation for industry in the governance of our Regional Tourism Organisation (RTO) going forward.
Member feedback supports the Board’s position that the industry needs a lot more input into the strategic direction and plans for marketing the region. 
As this project progresses and more information becomes available members will be informed as soon as possible.  We hope to be able to send you a bit more information tomorrow and to make a presentation at our conference on 7 September.  We hope you can make it along.
Good Response to Council Candidate Meeting Suggestion
111 people responded to our recent questionnaire to ascertain the level of interest in attending a meeting to hear the views of HB Regional Council candidates relating to the tourism industry. 86.5% said they would like to attend and more than half would bring along at least one extra person, so potentially around 130 people would attend.
Council nominations closed on 20 August adm we will now pursue this meeting proposal.
Regional Tourism Conference Registrations Close Next Week
Themed ‘Opportunity Knocks’ the 5th annual Wine Country Tourism Conference offers you the opportunity to find out what is going on in the visitor industry outside your door and both inside and outside the region.
There is a great line up of speakers, including internationally acclaimed business motivator Ngahihi o te ra Bidois, Tourism Futurist Dr. Ian Yeoman, Associate Minister for Tourism Dr. Jonathan Coleman, and Tourism NZ’s Tim Keeling along with the Ministry of Tourism. Plus a segment to help us during the local body election process.  The regional component will focus on the future, including Rod Drury's digital ideas and a group discussing a new era for tourism in Hawke's Bay.
Get more information or register here.
Annual General Meeting
As announced recently by email, the HBWCTA Annual General Meeting will be held on Tuesday 7 September.  Please note the time has been changed to 12:15pm, during the conferece lunch session, not at 5:00pm as originally notified.
Nominations are now open for the three vacancies on the Association’s Board and will close on Friday 27 August at 4pm.
Download the revised AGM Notice and/or Nomination Form here.
June Sector Meeting Review
There was a fantastic turnout at the Association’s Quarterly Sector meeting held on 29 June at the HB Museum & Art Gallery, with more than 100 RSVP’s received.This is an endorsement of the Association’s role as the voice of industry and also indicates the high level of interest in inviting the Chief Executive of the HB Regional Council to come along and discuss Venture Hawke’s Bay strategies with operators.
Get the Meeting Report here.
Regional Signage Project Update
Former HBWCTA Board Member Cal Huddleston, has been working with the five road control agencies in Hawke's Bay, on behalf of the Association to progress a signage project which was shelved in 2004.  All agencies now agree that the 2004 plan provides a solid platform for a clear, consistently applied regional tourism signage solution.
The new roundabout at the southern expressway extension is currently a test case for the proposed policy, where winery direction signs are required for the wineries west of the new roundabout. 
Join the Team and Use the HB Wine Country Brand on Your Marketing Material
If you are thinking about brochure reprints and ad design for the coming season, now is the time to make sure you include the regional logo – it is a great way to reinforce where in the country, or indeed the world, your business is located and support regional marketing efforts at the same time. Can you imagine a Tourism New Zealand advert without the 100% Pure logo on it …? Well, our brand has been profiling our region for almost the same length of time and has got lots of brand equity and integrity sitting in behind it that you can make use of. Contact Megan today to discuss the options and access to electronic files.
August Famil
Unfortunately due to a lack of numbers we had to cancel the Go North Famil Tour scheduled for 10 August. Time and economics were perhaps against us, but rest assured we will put another tour together at some stage soon.
Farewell to Clare
We farewelled our Administration Assistant Clare Hollings on 2 July. Her smiling face and able assistance are certainly being missed, but at this stage it has been decided not to employ a replacement. We have instead engaged Smart + Xero to look after our accounting administration and for the short term will engage casual support for specific events as required.


Welcome to the following operators who have joined the Association recently.
Hawthorne House
Mike & Mel Lewis
Mike & Mel would welcome anyone who would like to be shown around the property, and will also be hosting the Hawke's Bay Chamber of Commerce Business After 5 drinks on Wednesday 1st September. Please contact HBCoC  should you wish to attend.
www.hawthorne.co.nz / stay@hawthorne.co.nz / 06 878 0035
Black Rose Limousines
Kerren and Ken Withington
Phone 0800 BR Limo / 0800 275 466
Cell 027 334 0474 / Fax 06 878 8975
info@blackroselimos.co.nz / www.blackroselimos.co.nz

Westshore Beach Inn
Jeremy Bayliss
85 Meeanee Quay, Westshore Beach, Napier
Ph: 06 835 9879 / Fax: 06 835 0290
accommodation@westshoreinn.co.nz / www.westshoreinn.co.nz
Frimley Lodge Motel
311 Pakowhai Rd, Hastings
Ph: 06-876 0519
frimley@actrix.gen.nz / www.frimleylodgemotel.co.nz
Cherry Grove Motel
Ian and Janet Allison
87 Napier Road, Havelock North
Ph: 06 877 8122 / Fax: 06 877 8326
stay@cherrygrovemotel.co.nz / www.cherrygrovemotel.co.nz
The Crown Hotel
(formerly an Associate Member)
General Manager: Michele Cole
Cnr Bridge Street & Hardinge Rd, Ahuriri, Napier
Phone: 06 833 8300 / Fax: 06 833 8330
reservations@thecrownnapier.co.nz / www.thecrownnapier.co.nz
If you know of anyone who might be interested in joining please let us know or bring them along to one of our Association meetings. The stronger our group is, the more say we can have at a regional level on your behalf.

AROUND THE BAY - Local Operator News

Hot off the Press!
Black Barn Receives NZ Cuisine Award
HBWCTA Member Black Barn has earned second place at the Cuisine NZ Restaurant Awards for Winery Restaurant of the Year, behind last year's winner Pegasus Bay.   Other Hawke's Bay finalists were Craggy Range, Vidal Estate and Elephant Hill, all of whom are HBWCTA members.
Read the full story here.

NZ on a Plate featuring Hawke’s Bay Screening Date
Tune into TV1 on 16 October to check out some great regional foodie exposure through several local operators. This effort was coordinated by Food Hawke’s Bay and Venture Hawke’s Bay. 
New Earthquake History Tours Hit the Airwaves
Check out this article and these websites  www.citywalkz.co.nz   and www.audiotourz.com which will give you a background on the new tour company based at Napier Prison. Marion and the team are keen to get involved with promo events and to participate in the Rugby World Cup events.  She has recently returned from an overseas Trade Show held at Earl's Court in London for Museums and Heritage, where they were the only NZ company represented and got an excellent response and networks and invitations to work with several companies as their NZ representatives.  They also have a several Chinese people working for them including one who visited the NZ stand at his home town in Shanghai before he left to come to NZ and work with Audiotourz.  
Glen Aros Country Estate fills the gap!
With the change of direction at Greenhill Lodge to offer self-catering accommodation nearby Glen Aros, also in Raukawa and 20 minutes from Hastings and Havelock North looks forward to filling the subsequent gap in the luxury fully serviced market. Glen Aros has a Qualmark 5 Star guest & hosted rating, and offers 6 super-king luxury rooms, 24 hour concierge, in-house chef, extensive recreational facilities and expansive gardens. Tariff including full country breakfast, pre-dinner drinks and canapés and use of all facilities from $580 + GST per room per night. A 4 course table d’hôte dinner is available by prior arrangement. 
http://www.glenaros.co.nz/ or contact Meg Bremner 06 874 8885
Elephant Hill Degustation Series
Perhaps your guests would enjoy a fabulous seven course Degustation on 27 August or 24 September. The August meal will include an exclusive Wine Release Preview with food matching and in September Kai Moana will feature. For further information please contact the restaurant or visit their website. http://www.elephanthill.co.nz/
Te Mata Peak Trust Park
Local photographer and peak user Tim Whitaker has created a website designed to offer tourists, visitors and local users an information hub for contacts and information sharing etc. Tim is still gathering information on various clubs and users as well as more information on Planting and volunteers within Te Mata Trust Park but the basis of the site is ready to use. Let Tim know if you think this would be a useful link to your site. Email Tim.
Hawke’s Bay Museum & Art Gallery Closes
The sign on the door of the Hawke’s Bay Museum & Art Gallery in Napier may say ‘closed’, but the flurry of activity going on behind the scenes paints another picture.
The museum closed the doors to its exhibition galleries on Sunday 25 July, shortly after receiving funding approval for the redevelopment project.
Museum staff have already began the task of packing up, which
includes dismantling the current exhibitions, returning loaned
exhibits and packing approximately 100,000 individual objects ready to move off-site. It is estimated to take staff nine months to complete this process.
New Epicurious Event for September
Here’s a good reason to contact those on your database who may be on a quest for great food, drink and entertainment. Tell them to head to Hawke’s Bay for the inaugural ‘Epicurious’ weekend from Friday 17th September to Sunday 19th September, events will be at the Hawke's Bay Opera House, Hastings, Sileni Estates and Opera Kitchen.
More information here
Orton Catering Take on 2011 Great Long Lunch
Orton Catering has accepted the invitation to cater for the 2011 CJ Pask Winery Great Long Lunch in Napier. In its 11th year the Great Long Lunch will seat 800 diners in its annual celebration. The menu will be designed by Orton’s Head Chef, Arnault Vallée, who trained in France in a 2 star Michelin Restaurant. Tickets for the lunch go on sale at the end of August. Visit Napier in the City for more information on the Great Long Lunch. Find out more about the Orton Catering @ Sileni options here.
The Unisonfibre Business Expo
The UnisonFibre Business Expo on 8 and 9 September will allow your company to showcase just how you can help other businesses succeed. It will provide the expected 3000+ attendees with practical tools to assist them to grow their business.
The Expo will run from 10.00am - 7.30pm on the 8th, finalists of the Westpac Hawke’s Bay Chamber of Commerce Business Awards are announced at 5.30pm, and from 10.00am - 5.00pm on the 9th of September.
Spaces are limited and demand for these places has already been high. If this sounds like the opportunity that your business needs to take please contact Chelsea Yardley on 021 536 068 or by email.


NZ Govt Announces Contestable Lotteries Fund of $9.5M for RWC2011 Events
RWC Minister Murray McCully has just announced a $9.5M contestable fund to assist regions prepare festival events for RWC 2011. Any organisation can apply….. applications close Sept 17th.
Details at www.dia.govt.nz/2011FLF shortly.
011 Having A Ball Festival programme release
We reach the important ’1 year to go’ mark on September 9th this year and we will be releasing the majority of the Havingaball Festival programme for September/October 2011 in Hawke’s Bay. With all those RWC 2011 visitors in the country we are making sure we have plenty organised for people to do as they enjoy their stay in Hawke’s Bay.
There will be activities from Wairoa to Dannevirke.
Check out the Hawke's Bay website on September 9th.
RWC 2011 Plan For Business Opportunities
Rugby World Cup 2011, and the nationwide festival being organised around the event, offer tourism operators new commercial opportunities.These will be generated from networking events, exhibitions and trade shows, festival activities, heightened international exposure and increased visitor numbers and spend.
New Zealand Trade and Enterprise (NZTE) is encouraging New Zealand businesses to plan for the RWC and consider right now how they can become involved in the event.
There are opportunities to add value to the visitor experience, build business around culture and get involved in the Business Club 2011.
RWC Volunteer – go on – go on – go on!!!!
Now is the time to Volunteer for RWC2011….. go to the Volunteers Website https://volunteer.rugbyworldcup.com and register on line and maybe you can be a part of the essential team that will be presenting our country to visitors from all over the world. Go on – go on – go on…. DO IT!!
Hawkes Bay's Official RWC 2011 Tourism Website
Hawkes Bay's Official Tourism Website with comprehensive information for Napier, Hastings and Havelock North, Northern Hawkes Bay, Central Hawkes ...


Rainforest Route Looking for Sealing Fast-track
Sealing of a substantial part of the Te Urewera Rainforest Route may be heading for the fast-track, according to Ngai Tuhoe tourism operator Joe Doherty.
Mr Doherty, chairman of a cluster of businesses based around the rainforest route, was one of a high-powered delegation of MPs and Mayors who presented a case to transport Minister Steven Joyce in Wellington recently. He said the delegation left the meeting feeling cautiously optimistic after initially getting a less-than-hopeful response from the Minister.
Press Release: Joe Doherty Source: Scoop.co.nz
Local Government Focus for TIA Chief
Local government is a big focus for TIA this year, says Chief Executive Tim Cossar in his new blog.
“Council elections are taking place in October, including for the new Auckland Supercity, which will fundamentally change the political landscape for the whole country. There’s also a Bill before Government, which proposes councils stick to ‘core’ activities like rubbish, sewerage and water. That could mean big changes for tourism if it goes ahead as is.” Read the blog
Tourism Sector Review Raises Questions
An independent review into the roles and responsibilities of the government’s tourism sector agencies recommends that the Ministry of Tourism and Tourism New Zealand should not be merged into one organisation. The government-commissioned review says there are benefits from retaining the two agencies (although not necessarily in the current form) with TNZ continuing to focus on its core business of marketing New Zealand to international visitors and TMT continuing to be the provider of policy advice to government on tourism matters.
The review raises questions around TNZ’s 60% ownership stake in, and ongoing financial support for, Qualmark, and the Tourism Ministry’s scholarship and grant programme. Read more. 
There’s been strong industry support for Qualmark’s recent announcement that it’s to streamline some of its processes.  A review of the quality assurance scheme has been underway since April, after research found the “by industry, for industry” accreditation model needed improvement. The proposed initiatives include tailoring the assessment process for accreditation, simplifying the Enviro responsible tourism awards process and amending the Qualmark logo to improve recognition. The specifics have yet to be determined and further consultation is expected.
Tourism Industry Association Chief Executive, Tim Cossar, says the changes will keep the quality assurance scheme relevant. “Like any other business, quality systems need to adapt and respond to market needs.  These changes will ensure Qualmark stays relevant to tourism operators and meaningful to travellers.”

Google Weighs into Airfare Market
News out of the United States that Google has entered the online travel market, buying ITA Software, a flight information software company, for $US700 million. The move to acquire Massachusetts-based ITA will see Google muscle into a market controlled by Expedia, Kayak, Orbitz, Microsoft's Bing Travel and other sites. The web search giant said its acquisition of ITA "will create a new, easier way for users to find better flight information online". Read more.


STAR Hawke’s Bay Update
With 55 properties now registered in our region, many are now reaping the rewards of their interest and investment in implementing sustainable/responsible business practices. Click here to see who has joined or now for more information how you can get in on the act.

Sustainability Initiatives Lift Profits
Investments in sustainable practices can be profitable, according to a majority of business decision-makers.
Results from the second annual 2010 Fairfax Media-Shape NZ survey on sustainable business practice show the tipping point from being sustainable was reached over the past year – 53 per cent of decision-makers expect to make a profit from sustainability initiatives compared with 48 per cent last year. And it's not just pie in the sky – some 26 per cent are already realising definite gains, including Accor Hotels.
Read more.
Looking for an alternative to refresher towels?
A sustainable and cost saving alternative which STAR Advisor Wendy Fisher has used for events in the past that could also be suitable for transport operators, B&B guests going to concerts and others is:Use everyday cotton facecloths, dip in mint essence flavoured water, squeeze out, roll up and keep refrigerated. When required just pack into a small chilly bag/bin with a freezer pack. (You can buy mint essence from the supermarket). These can then be washed and re-used.


How will the GST change affect you?
As you will be aware, with effect from 1 October this year, the rate of GST will increase to 15%. This all seems straightforward, we will all be paying more for goods and services after this date and that’s the end of it.
It certainly will be for the end consumer, but for those in business there are a number of things to consider well before the 30th of September. Click here to find out more in this article from Michelle Simkin at WHK.
TechNZ2010 Undergraduate Student Interns Programme
The TechNZ 2010 Undergraduate Student Interns Programme provides for support to businesses at $16/hr plus GST for maximum of 400hrs during the Xmas break from universities (between November and February). A project MUST be defined for the student, general work experience is not acceptable and the project must have a technological focus. Contact Jenny Brown at VHB 833 5895 for more information.
Control What Google Tells The World About You
Like it or not, we live in the Google Era. This means that your prospective employer is just as likely to Google your name as is your upcoming blind date.
Thankfully, you can limit what others learn about you with Vizibility, a free service that allows you to create a customized “Search Me” button highlighting your best web assets.
What’s Actually Hot in Online Travel Marketing Right Now?
Whilst we all read about what we should be doing when it comes to marketing, the reality of limited budgets, precious time and lack of freedom to experiment often dictate what we can actually do.
EyeforTravel recently carried out in-depth research into the reality of what challenges travel companies across Europe are facing right now when it comes to online marketing and social media. EyeforTravel spoke to senior marketing representatives from leading hotels, online travel agents, tour operators, travel search sites, car hire and cruise companies. 
More ... Source: Eye for Travel, Published: 01 Jul 2010
Fix your social media mistakes
Internet marketing specialist Kristi Hines has come up with 6 common social media mistakes and how to fix them. And on the same theme, read this article: Is your customer service ready for social media? looking at a case study of a Twitter campaign by Virgin America.


Weekend & Holiday Visitor Assistant
The Arataki Honey Visitor Centre is looking for a new Assistant. 
If you consider your self a team player who prides themselves in customer care, has pride in your working environment & also Hawke’s Bay, the Visitor Centre may be the place for you.
This position is primarily a weekend position (4 - 16 hours) with extra hours available during ALL school & statutory holidays, which are the Centre’s peak time.
Contact Anna Bland, Visitor Centre Manager - Arataki Honey LTD
Email: anna@aratakihoneyhb.co.nz
Applications Close 30 August 2010 


NZTE Business Training Services
NZTE has just announced an interim business-support scheme prior to the new system to replace the Enterprise Training Programme being implemented. The scheme will partially cover the cost of management training courses or workshops that business owners or managers complete between. It will be available to businesses with fewer than 50 full-time employees and run from 1 July and 30 September 2010. 


Association Events
7 September 2010
5th Annual Regional Tourism Conference 
- Early Bird registrations close 24 August
Annual General Meeting 
- 12:15pm at War Memorial Centre, Napier
Member Events
Remember! You can send us info about your events to include on our website and in our e-newsletters. 
8-9 Sep UnisonFibre Business Expo
17-19 Sep Epicurious
19 Sep NZ Olive Festival
2 Oct Spring Carnival - HB Racing
16 Oct NZ on a Plate (TV1) featuring Hawke’s Bay

Click here to link to our Online Association and Member Calendar 
Register your events now by email or call us on 06 833 5880.
2 Oct Spring Carnival - HB Racing
16 Oct NZ on a Plate (TV1) featuring Hawke’s Bay


On a lighter note...
When you work here you can name your own salary. I named mine, "Fred".

I love cooking with wine ... sometimes I even put it in the food!
Hawkes Bay
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