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Hawkes Bay Wine Country

ASSOCIATION NEWSBRIEF                                                18 March 2010

Regional Tourism Think Tank
With the aim of re-uniting and re-energising the region's efforts, international consultant Kate Smith recently led an information session and then a Tourism Think Tank in Hawke's Bay at the request of HBWCTA Chairman Sam Orton. Co-funded by Venture HB, Napier City and Hastings District Councils, Kateís sessions enabled local government officials and staff and some of the regionís leading industry investors and creative thinkers to take a look at where the region is at, and to look for ways to improve the regionís prospects as a preferred visitor destination together.

A comprehensive update of the sessions will be given at the HBWCTA Sector meeting on Tuesday 23 March.  Meeting details below.
AA Tourism's Peter Blackwell Confirmed to Attend Sector Meeting
Never dull and always well received, Peter Blackwell, GM of AA Tourism, has been confirmed as the Guest Speaker for our March Sector Networking Meeting.  Peter will discuss AA's 2010 Campaign plans and give us an insight into activity at a national level.

See below for Sector Meeting details or RSVP your attendance by EMAIL NOW

Visitor Activity Survey Results
In February 2010, a survey was sent out to HBWCTA members to get a picture of how the summer was going for the industry.  Many thanks to all those members who responded to this activity survey. 
The Executive Board felt it was necessary to approach members for some basic statistical information because there is a significant delay getting the official accommodation figures. Secondly we felt we just didn't have sufficient information about the current situation to more effectively represent you.  Over 100 people took the time to complete all or part of the survey, so thanks very much for that effort, at what we know was a very busy time.

Once the answers came in it was clear some of  the questions did not produce the detail hoped for but never the less the information we received was still valuable. A major improvement was the inclusion of respondents from the non accommodation sector. 
As a result we want to repeat the exercise on a quarterly basis at least, until better and more timely official figures become available. We hope more members will be able to contribute next time. For our requirements a guesstimate was acceptable if exact figures were not available.

A more detailed presentation is planned for the sector meeting next Tuesday, but in the meantime here is an overview:

  • 45% of the 31 Accommodation respondents report statistics to the Statistics NZ Commercial Accommodation Monitor
  • Over half of the respondents in the Accommodation Sector considered this year the same or better than last year for both December and January.
  • About 2/3rd of the respondents in the Activities/Attractions/Hospitality Sector considered this year the same or better than last year for both December and January.
  • Forward bookings looked positive for February.  As in the past, the Mission Concert, Art Deco Weekend, and International Cricket should have helped produce higher occupancy. Looking ahead expectations for March and April were poor. 
  • For the non accommodation sector the actual results for December and January were in line with but slightly more dismal than for the accommodation sector.   Some quite big top to bottom variances were recorded in all sectors.
Full survey results will be presented at the 23 March Sector Meeting at Vidalís and distributed by email soon after. We will revise the survey to make it easier to complete and will ask for February and March information in April. If you have any suggestions or feedback, please don't hesitate to let us know.

23 March Quarterly Sector Networking Meeting
Meeting: 3-5pm Networking: 5-7pm
Venue: Vidal Estate Winery, 913 St. Aubyn St East, Hastings

Speakers & Presentations:

  • Special Guest Speaker: Peter Blackwell, GM, AA Travel
  • Regional Tourism Think Tank Overview: Sam Orton
  • Association Update
  • New Improved Association Website - how can it benefit your business?
  • STAR Update: An Operator's Perspective (Glenys Fraser)
  • Sector Round-up & Discussion
  • Member Updates

We encourage you to bring a friend or colleague who might benefit from the meeting - prospective members are most welcome (attending might just help encourage them to join!).
The networking function will follow on directly after the meeting from 5pm until 7pm. A cash bar will operate for drinks and canapés will be served.

Meeting Only (includes Tea/Coffee)
  $10  Members                $15  Non-Members ** Please pay in advance or on the day.
Meeting/Networking Function (includes Tea/Coffee and Canapés)
  $15  Members                $25  Non-Members  ** Please pay in advance or on the day.

RSVP: By EMAIL NOW, or phone 06 833 5880 or fax 06 834 0299.  Final RSVP Cut-off 10am Monday 22 March.

This is your industry and your association - get involved and show your support!
Cancellation and Refund Policy
* Cancellations and refunds for paid events: Because we have to book and pay for catering for all those who RSVP, any cancellation and/or changes must be made in writing (email is fine) no less than two working days prior to the event in order to receive a full refund/credit. No refund or credit will be given for cancellations made after this time or for non-attendance at the event.  Invoices will be raised at the time you RSVP.  As a not-for-profit organisation it is important that we can cover the costs incurred for each event we run. 
Hawkes Bay
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