IN THIS ISSUE
New Appointment made to HBWCTA Board
Jim Coyle, from Bay View Snapper Park, has been appointed as the replacement Board member for Kris Larner, who resigned in January 2010.
"We are really looking forward to having Jim on the team, to help us address issues in the accommodation sector in the first instance, but generally across all sectors." says HBWCTA Chairman Sam Orton. "Jim has a strong background as an owner-operator with more than 15 years experience and will bring a different dimension to the Board."
Jim was a Board nominee at the 2009 AGM and also attended the recent Tourism Think Tank. The appointment is effective immediately and lasts until the 2010 AGM, where Jim may be nominated for election.
HBWCTA Accommodation Sector Meeting - 7pm on Tuesday 11th May 2010
We are currently organising a meeting to bring all segments of the accommodation sector together and both members and non-members will be welcome to attend. This will be a positive, solution-focused meeting so we encourage you to come along and share your constructive thoughts and ideas on:
More effective representation for the whole accommodation sector
Enabling the pooling of energies and resources for the betterment of the many unique properties and operators in our region.
We will also share with you an update on current regional initiatives and discuss what we can do to help you enhance the Hawke's Bay visitor experience, through new skills and technology and upskilling.
We are also planning meetings and communications with the other industry sectors in the near future, with the same goals in mind.
Please note that RSVP's are required. Let us know now by email or call us on 06 833 5880.
SECTOR MEETING OVERVIEW
Regional Tourism Think Tank
International consultant Kate Smith recently led an information session and then a Tourism Think Tank in the region at the request of HBWCTA Chairman Sam Orton. Co-funded by Venture HB, Napier City and Hastings District Councils, Kate’s sessions enabled local government officials and staff and some of the region’s leading industry investors and creative thinkers to take a look at where the region is at, and to look for ways to improve the region’s prospects as a preferred destination together.
An update of the sessions was given at the HBWCTA Sector meeting on Tuesday 23 March. Check out the latest Think Tank Media Release here.
Peter Blackwell Straight Talks at Sector Meeting
Never dull and always well received, Peter Blackwell, CEO of Club Tourism (formerly AA & AAA Tourism), was the Guest Speaker for our March Sector Networking Meeting. Peter shot from the hip and gave the audience his take on Hawke's Bay's current position in the market and advice on what needs to be done to improve it. Plus he gave an insight into AA's 2010 campaign plans at a national level. Check out the full Sector Meeting Overview here.
Visitor Activity Survey Results
In February 2010, a survey was sent out to HBWCTA members to get a picture of how the summer was going for the industry..Over 100 people took the time to complete all or part of the survey, so thanks very much for that effort, at what we know was a very busy time.
These were presented at the 23 March Sector Meeting. The survey results are available in the Sector Meeting Overview
OTHER ASSOCIATION NEWS
April Famil Tour a Success
It may have been a smaller group than other tours, but that doesn't mean that those on the bus on April 27th had any lesser experience. From the honey bees at Arataki to Strawberry Patch icecreams, golf club cobs at the Amazing Maze, Birdwoods sweets in the sculpture garden, tea, coffee and cakes at Havelock House, then wine and canapes at Mangapapa; I think we could have eaten our way around Havelock North! A big thank you to all our hosts and our tour participants for making it a fun afternoon, and thanks again to Nimon's for their ongoing support of these tours, which helps us keep the price down.
Our next tour is scheduled for late July and we welcome your suggestions for future tours.
Hover your mouse over the photos for a description...
Easter Opening Hours Info Well Received
An idea raised at the 23 March Sector Meeting resulted in HBWCTA publishing a list of operators and when they would be open over the Easter break. Feedback from many people has been very positive and that it was very useful information for visitors. The exercise will be repeated for future public holidays, and we are also working on providing a Winter Hours list too, as suggested by Carolyn from Napier's i-SITE.
Sunday Drive Project May 2010
Planning is now seriously underway for this new regional Pilot Project, working title, Sunday Drive. Coordinated by HB Wine Country Tourism Association in conjunction with Venture Hawke's Bay/HB Regional Council, the project has received funding support from the Hikurangi Foundation, which supports investigating tourism options with eco-friendly objectives.
The two main objectives are to:
1) Get locals out together in small groups visiting attractions which they may not usually visit and that they can then refer to friends and family from out of town, and
2) To trial a low-carbon transport option for locals and visitors by offering return transport on a bus, in preference to using private cars.
Research will be undertaken on the day.
Scheduled for Sunday 30th May, the plan is to run buses from Hastings and Havelock North at 9am travelling via Taradale and Clive to bring families and groups in to the Marine Parade and Ahuriri to let them explore the areas' visitor attractions for the day. Tickets will be pre-sold at the i-SITE Information Centres and will include the return bus ticket plus entry to the National Aquarium, and Par2 Mini Golf or a Mini-Art Deco Walk. Other operators in the area will be welcome to make special offers for the Sunday Drive Pilot Day. A HBWCTA representative is currently contacting operators to discuss getting involved.
at HBWCTA for more information if you would like to know more.
We warmly welcome to our membership ranks:
Blue Cube Security
Tel. 04 381 8227
Blue Cube provides made to measure IT security solutions and also has some other strings to their bow, including onlinetourismtv.co.nz, internet services and network and systems management.
(Introduced by Jacqui Hartley-Smith of EIT Hawke's Bay)
AROUND THE BAY
Opera House an Enviro Award First
Just three months after it’s elevation to a 5 star Qualmark rated conferencing and events venue, the Hawke’s Bay Opera House has become the first venue in New Zealand to be granted a Qualmark Environmental Award.
The business achieved an Enviro-Silver award this week, by meeting Qualmark environmental criteria, covering all aspects of sustainable business practice, from community involvement, to water, energy and waste efficiency.
The awards recognise innovation and success in reducing environmental impact, and venues are required to submit policy and procedural information as well as monitoring and measurement data.
Hawke’s Bay Opera House general manager Roger Coleman says the Qualmark Enviro – Silver award recognises the commitment of the Hawke’s Bay Opera House team to sustainable business practice. "The Qualmark Enviro-Silver award reaffirms the Hawke’s Bay Opera House commitment to providing the people of Hastings and the wider Hawke’s Bay region with a performing arts and conference facility of national significance".
Over 400 Enviro Awards now recognise tourism businesses for the work they are doing to reduce environmental impacts and Qualmark chief executive, Geoff Penrose, says the Opera House has shown leadership in their sector. "Hawke’s Bay Opera House has put effective initiatives in place and is monitoring to ensure they are working towards a successful outcome, both for the business and the environment," says Mr Penrose.
KiaOraMai - Essential Service Skills
This programme, launched to 45 operators in the region recently, is designed to provide employers with a tool to help them train and retain people who can deliver a great New Zealand visitor and customer experience.
Lifting entry-level employee skills is aimed at increasing the economic benefits of events such as Rugby World Cup 2011. More importantly it is about establishing a people legacy that will provide lasting benefits to the industry and economy.
In recognition of the importance of this to our visitor industry Venture Hawke’s Bay will subsidise the first 20 places on the course 50/50. The aim is to get a group of people quickly, so training can start in the New Year. The training will be done by Air NZ from Auckland.
If you haven’t already, check out the details online and register. Then send a copy of the enrolment to Angela Johnson at Venture Hawke’s Bay with an invoice and they will reimburse you 50% of the course cost. There are some places left to be eligible for the subsidy but you’ll have to hurry!
Monitor Reveals Visitor Trends
The latest Regional Visitor Monitor has been released by the Ministry of Tourism, highlighting interesting international and domestic visitor trends around such things as holiday motivators, expectations and satisfaction. The report found that the influence of online channels is growing slowly but word of mouth is still most important in terms of generating first awareness.
Other interesting results included 56% of international visitors rate the regions’ overall environmental performance as amongst the best in the world or ahead of most others. The proportion of international visitors motivated to visit the regions by "cultural factors" has declined, while good food and wine is slowly becoming a more important motivator. Read more.
Source: TIANZ T-Mail 5/3/2010
Statistics New Zealand- Launch New Mapping Tool
Check out the new business mapping tool called 'Business Toolbox'. It is specifically aimed at SME's and will enable businesses to get a feel for their market and industry situation at a very detailed geographic level.
This new interactive general mapping tool using census data included at very detailed geographic levels. It will be really helpful for everyone to get a better understanding how the statistical areas are organised and then to easily access the corresponding social and demographic data to drive marketing and business planning. www.stats.govt.nz/business_toolbox
Social Media Tipped To Become A Legitimate Business Force
A recent report, published on NielsenWire, indicated that time spent on social networking sites has increased from 3 hours per month to 5.5 hours per month in the last year alone, representing a staggering 82 percent increase in the use of social media.
It is increasingly being propagated that businesses have no choice but to access customers via this medium.
According to Morris Sim, co-founder, Circos Brand Karma, if 2009 was the year social media became a cultural phenomenon, 2010 will be the year in which it will become a legitimate business force.
Sim, who is scheduled to speak at the forthcoming Travel Distribution Summit Asia 2010 (to be held in Singapore, April 28-29), feels those who have invested and experimented in this domain last year are already ahead of the curve.
Source: EyeforTravel 5/2/2010
TIANZ Recognizing Growing Cruise Industry Driven by Boomers
Worldwide, cruise passengers are expected to reach 14.3 million passengers this year, one million more than in 2009. In NZ, the cruise industry is growing faster than any other part of the tourism industry, and is worth $3 million/day in foreign exchange earnings. The important role played by older tourists in this growing sector was last week recognized by the NZ Tourism Industry Association when CEO Tim Cossar stated that "the cruise market is being driven by high spending Baby Boomers".
But Access Tourism New Zealand (ATNZ) has pointed out many times in the past (most recently, 6/11/2009, 9/12/2009, 13/1/2010, 3/2/2010), that our ports are ill prepared for an influx of older visitors, especially when it comes to improving access for ageing Baby Boomers, cruise passengers who are already disabled, and the increase in cruisers who will have a disability in future. Why? Because disability increases with age.
Source: AccessTourism e-news Mar 2010
New Business Assessment Tool with $15,000 Prize
Have you heard of the NZ Business Assessment? Do you want a chance to win $15,000 to develop your business?
Register your business, refer a friend, or register another business at businessassessment.co.nz and they will enter you into the draw to win $15,000 to develop your business - how easy is that!
The NZ Business Assessment is a free & easy way to start identifying what needs attention or what will give you increased benefit. Complete the assessment before 2 June 2010 and you will be in the draw to win - it's that easy.
Imagine what you could do with $15,000 to improve or grow your company ... that would be one heck of a shot in the arm to achieve what you want.
Refer to https://www.businessassessment.co.nz/ for more information.
General NZ Tourism Statistics
Key Results for the 4 weeks ended 18 April 2010 (Source: Preliminary results from Statistics NZ)
Inbound Travel: International Visitor Arrivals
Total visitor arrivals up by 0.7% over the same period last year.
Ups: Australia 6%, South Korea 41%, Canada 14%, Singapore 6%, India 3%
Downs: UK -10%, US -7%, China -7%, Japan -5%, Germany -11%
Outbound Travel: NZ Resident Departures (short-term overseas trips)
Total NZ trips abroad up by 2.2% over the same period last year.
Ups: Fiji 17%, US 24%, China 8%, Cook Islands 6%
Downs: Australia -4%, UK -9%, Samoa -2%, Thailand -4%, India -13%, Canada -16%
Winter Advertising Opportunities
Tourist Times have a special winter advertising offer in their targeted paper which reaches international and domestic tourists. Hawke's Bay could have a much bigger presence as a region to encourage FIT treavellers to make their way here. Why not test the waters at this special rate.
Click here for rate card details and quote Promo Code HBWCTT-W10 when booking.
Big Energy Savings Identified
The Hastings District Council tourism and visitor facilities recently went through a TEEP subsidized EECA Energy audit, which identified more than $22,000 of potential energy savings per annum. Nice work!
Become an Off Season STAR
The quieter months are the perfect time to join the STAR project and undertake a review of your businesses environmental and sustainability performance.
We are getting really good feedback from the many operators who have had their businesses evaluated by our STAR Advisors. Qualmark registered businesses are finding the process really helps when they undergo their Qualmark assessments.
Contact us now to arrange a meeting or to join now.
Call Megan 06 833 5880 or by Email now.
Satisfied Customers=Successful Business
Keep your customers smiling and wanting to come back for more, improve your skills on the phone. Deal with complaints, happily. Lift your game now for the rugby world cup to get those satisfied customers. Great for the Tourism accommodation providers. Three FREE* afternoon workshops.
Hastings 17,24,31 May 2010 1.00pm-4.00pm
Contact Chrissie Manson, Business Training Coordinator, Workforce Developments. Tel. 06 833 5583 or
A practical introduction to the principles of sustainable business. Sustainability is not just a buzz word, it makes good business sense.
This programme provides a practical introduction to the principles of sustainable business, with a focus on the business case for undertaking sustainability initiatives in the areas of energy efficiency, waste minimisation, travel planning, procurement and carbon counting. Three FREE* morning workshops.
Hastings 18 & 25 May and 1 June from 9am – 1pm
Contact Chrissie Manson, Business Training Coordinator, Workforce Developments. Tel. 06 833 5583 or Email Chrissie
* These workshops are FREE for owners and managers. Some conditions do apply.
Click here for the 2010 Workforce Enterprise Training
TIPS & IDEAS
One Page Business Plan
The age old adage “Failing to Plan is like Planning to Fail” is never truer than when times are tough. Every business should have at least a basic business plan that can be reviewed and updated annually. Writing down your goals and objectives can really make you stop and think about what you are doing, where you are going and where you want to go – which are sometimes in fact different directions!
If you don’t have a business plan, there is a good one page plan at www.growyourbiz.co.nz. Simply sign up for their free newsletter and you can download the plan template for free. Setting six month goals is also a good idea.
Seasonal Staff Retention
Seasonal Staff fall into two categories, either local people who do it because it's a job, or people dedicated to working in the industry. Locals will come back each season if they are treated well, and given preference for available work in the off season.
Often people dedicated to working in the industry find they have to move around for work each season. For workplaces in remote areas, unless a place has particularly appealed to staff and/or there is alternative winter work available between seasons, staff will be unlikely to come back season after season.
The businesses that hold onto staff from season to season, are ones which do one or more of the following:
- Treat staff well and reward them. Rewards can come with commissions on sales, increased pay for repeat seasons, increased opportunity for career progression, increased opportunity to build more skills. It comes down to finding out what the individual's motivations are and rewarding them accordingly.
- Establish partnerships with winter based employers to exchange workers in off season (e.g. ski industry does this well with staff going to North America in our summer and then come back). Often they facilitate travel costs. This doesn't work so well for staff with families as moving around does not appeal as much.
- Offering bonus for completing the season and higher pay for returning the next season. This works well for tour guides.
- Actively recruit people who they know want to be based in the area and support them in their efforts to stay e.g. help them find work in the off season, help them find their partners employment.
- Offering some kind of career progression or increased challenges for staff, preferably with growing remuneration (if that motivates them).
- Using target based rewards is a good way of minimising financial risk to employers.
- Looking after good work life balance is also key to happy staff who will return season after season.
Source: Karyn Owen, Venture Southland (Adapted)
Are you Export Ready? Are you listed on www.trade.newzealand.com?
Thousands of international travel agents and product planners visit our travel trade website every month in search of new, export-ready tourism products. It's free to list your business online and it's as easy as ticking the 'Add Trade Information' option when you register your business at http://www.register.nztb.co.nz/
HBWCTA Accommodation Sector Meeting
Tuesday 11th May 2010 at 7pm.
Members and non-members are welcome to come and discuss industry issues.
RSVP now by email or call us on 06 833 5880.
Don't forget you can send us info about your events to include on our website and in our e-newsletters.
10 April - 27 June Creative Hawke's Bay Invitational 2010
Hastings City Art Gallery. Open 10am to 4.30pm daily. Admission free.
Annual Creative Hawke’s Bay Invitational
10th April to 27th June 2010 at Hastings City Art Gallery
The annual Creative Hawke's Bay Invitational exhibition, will be curated by Tim Walker.
The Invitational is a major contemporary art exhibition in which over thirty artists will have new work on display and for sale. The selected artists, all of whom have a link to Hawke's Bay, range from the well established to hot emerging names and "outsider" artists. Included are Des Helmore, Sara McIntyre, Prakash Patel, Nicolas Rodgers, Michelle Bryant, Wellesley Binding and David Trubridge.
The Invitational will be launched with a Black Tie opening night event on Friday 9th April. Tickets are available from Creative Hawke's Bay or Hastings City Art Gallery. For more information e: email@example.com or t: (06) 835-7719
Click here to link to our Online Association and Member Calendar
ODDS & ENDS
The correct way to treat a good wine... Open the bottle to allow it to breathe.
If it does not look like it's breathing, give it mouth-to-mouth resuscitation!
Please don’t hesitate to contact any one of the board members if you have matters you would like the board to discuss.
(06) 877 3426
(06) 845 9333
Helma van den Berg
(06) 875 0150
(06) 879 6114
Food Hawke’s Bay
(06) 974 8932
Simon Nixon Productions
(06) 876 0121
Mangapapa Petit Hotel
(06) 878 3234
(06) 877 7300
Bay View Snapper Park
(06) 836 7084
If you are interested in joining the board or getting more involved in the association contact any of the existing above to find out more about the board’s work.
NEED HELP / ADVICE?
Do you have tourism questions or comments or need assistance? If we can't help we should be able to steer you in the right direction.
Contact Megan Harris, HBWCTA Executive Officer Ph. 833 5880
or Clare Hollings,
The HBWCTA office operates on a part-time basis.
Normal office hours are: Mon-Fri 9am - 2pm but at times it is necessary for the office to be unattended.