News

10 smart & easy Facebook marketing ideas

10 smart & easy Facebook marketing ideas

17 June, 2016

By 3webfeet

A Blog I follow recently published a great little article with 10 smart and easy Facebook marketing tips which I'd thought I'd share.

As marketers, we know how critical it is to have a business Facebook presence, but we also know that it's becoming increasing challenging to stand out among our peers. With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook.

It's tricky, but it's not impossible! Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea. If you're interested in reading the details about these then you can read the full article here.

  1. Target an Insanely Specific Audience
  2. Run a Simple Contest to Up Engagement
  3. Create Short, Enticing Video Posts
  4. Use Eye Contact in Your Images to Direct Attention
  5. Post Images of Dogs Acting Like Humans or Babies Acting Like Adults
  6. Target the Leads You Already Have on Facebook
  7. Clone Your Main Revenue-Generating Audience
  8. Humanize Your Brand with Fun Employee Photos
  9. Only Pay to Promote Your Best Content
  10. Use Emojis in Your Facebook Marketing
Google my business profile – essential for local search

Google my business profile – essential for local search

22 April, 2016

By 3webfeet

A Google My Business Profile is an essential for local search optimisation. It's free and will enable you to appear in local search results for queries specific to your products or services.

The increased visibility that Google has placed around Google Local listing results on mobile has meant that Google My Business is especially essential for local search on mobile. If you are searching on a mobile device you will see that organic results are now shown below the fold (you have to scroll down to see them) and there are now only the top three Google local results being shown – so due to the on-page real estate Google local can take up, there's huge traffic opportunities for being listed for competitive searches.

What are the most important things you can do to optimise you're My Business listing Google local listings?

  • Claim your listing, as often many people don't.
  • Ensure your details are up-to-date.
  • Double check your opening hours and phone number as these often change over time or the business has new owners or management
  • Check the business images you are using and consider refreshing them or uploading higher res versions.
  • When choosing your categories it pays to be specific. You have a much better chance to rank for "Fresh grocery store" or "Organic butchers" than for generic terms like "Shop" or "Groceries".

If you need help optimising your Google My Business Profile we'd love to help.

Contact us »

 

How news feed ads changed Facebook

How news feed ads changed Facebook

10 March, 2016

By 3webfeet

Facebook loves tweaking the News Feed experience, but up to now, it was clear that advertising is not disrupting the user's experience. Facebook wanted to make sure that loyal users remain active on the site as much as possible, and this also extended to advertising.

Native ads started appearing on the News Feed, but always balancing the users' needs with its advertising model. The fact that the ads didn't necessarily annoy the users helped the brands realise that Facebook is becoming a very interesting platform to explore and its latest features indicate that it's more serious than ever to create an even more profitable model.

What makes Facebook advertising special:

  • Targeted ads: Facebook excels in helping a brand reach the right audience, with many targeting options that appeal to a selective audience. This means that if you know how to create the perfect ad, you are reducing the chances of simply wasting your money with the wrong audience.
  • Affordability: Social advertising is cost-effective compared to other advertising types and many brands were initially tempted to try it out due to this factor.
  • Receptive audience: Facebook managed to integrate advertising in a way that isn't annoying for the audience, by "training" them to be more receptive to ads, provided that they're appealing and relevant to them.
  • Numerous advertising options: In order to make an ad appealing and relevant, Facebook offers several advertising options, depending on the brand's goal, the audience's needs and the formats that tend to be more successful.

What to give it try? Give us a call on +64 9 422 7768 or email us to discuss a cost effective campaign for your business.

Contact us »

 

Google kills right hand side adverts

Google kills right hand side adverts

24 February, 2016

By 3webfeet

A really interesting move by Google this week has got us all wondering what the consequences will be. Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There's been a great deal of speculation on what this means for businesses, advertisers and users alike.

There's a good article here which discussed this in more detail.

Merry Christmas!

Merry Christmas!

17 December, 2015

By 3webfeet

From the team here at 3webfeet we would like to wish you and your loved ones a very Merry Christmas and safe and Happy New Year! We hope that you are able to take the opportunity over this festive season to relax and unwind with friends and family.

Thank you for all of your support in 2015. We wish you all the best for the coming year and look forward to seeing you in 2016.

Our office will be closed from Wednesday, 23 December 2015 and will re-open on Monday, 11 January 2016.

Should you require any urgent support during this time please email your issue to support@3webfeet.co.nz.

Best wishes from Dee, Char, Helen & the team at 3webfeet

Get Social This Christmas

Get social this Christmas

17 December, 2015

By 3webfeet

Whether it's for business or pleasure make the most of getting social this Christmas. For pleasure being active on social media on Facebook, Instagram, Pinterest and Twitter is a great and cost efficient way to share your best wishes and holiday experiences with your loved ones, especially those you can't catch up with. 

For business it's another opportunity to reach the ever increasing number of people turning to their mobile devices in those spare "micro" moments for shopping tips and advice.

Here's few ideas for being social this Christmas:

  • Decorate your profile and cover photo
  • Create a Very Merry Christmas Offer
  • Share the Joy of Christmas
  • Make a Wish Come True
  • Kick Off the Festive Season with an Event
  • Show the Magic of Giving
  • Shout-out to Everyone
  • Wish Happy Holidays

For examples of these read more here or contact us to assist you with your social media marketing.

Take a look at some of our work

VIEW OUR PORTFOLIO »

CONTACT US NOW »

We'd love to chat over a coffee ...

CONTACT US NOW »