A Blog I follow recently published a great little article with 10 smart and easy Facebook marketing tips which I'd thought I'd share.
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it's becoming increasing challenging to stand out among our peers. With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook.
It's tricky, but it's not impossible! Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea. If you're interested in reading the details about these then you can read the full article here.
A Google My Business Profile is an essential for local search optimisation. It's free and will enable you to appear in local search results for queries specific to your products or services.
The increased visibility that Google has placed around Google Local listing results on mobile has meant that Google My Business is especially essential for local search on mobile. If you are searching on a mobile device you will see that organic results are now shown below the fold (you have to scroll down to see them) and there are now only the top three Google local results being shown – so due to the on-page real estate Google local can take up, there's huge traffic opportunities for being listed for competitive searches.
If you need help optimising your Google My Business Profile we'd love to help.
Facebook loves tweaking the News Feed experience, but up to now, it was clear that advertising is not disrupting the user's experience. Facebook wanted to make sure that loyal users remain active on the site as much as possible, and this also extended to advertising.
Native ads started appearing on the News Feed, but always balancing the users' needs with its advertising model. The fact that the ads didn't necessarily annoy the users helped the brands realise that Facebook is becoming a very interesting platform to explore and its latest features indicate that it's more serious than ever to create an even more profitable model.
What to give it try? Give us a call on +64 9 422 7768 or email us to discuss a cost effective campaign for your business.
A really interesting move by Google this week has got us all wondering what the consequences will be. Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There's been a great deal of speculation on what this means for businesses, advertisers and users alike.
There's a good article here which discussed this in more detail.
From the team here at 3webfeet we would like to wish you and your loved ones a very Merry Christmas and safe and Happy New Year! We hope that you are able to take the opportunity over this festive season to relax and unwind with friends and family.
Thank you for all of your support in 2015. We wish you all the best for the coming year and look forward to seeing you in 2016.
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Best wishes from Dee, Char, Helen & the team at 3webfeet